As one of the leading web design companies in the South West of England we pride ourselves on providing a top quality product at an affordable price. We have an extensive client base, ranging from very small to large companies, each with their own unique requirements. Our primary aim is to properly understand a client's needs so that we deliver the most appropriate end product. Our wide ranging experience of the many aspects of running a business enables us to give sound guidance from many different perspectives. If this is your first venture into the internet, we will smooth your way through the process, with well-informed advice given in plain English. We never forget that your website is your virtual shop window and making it appealing and easy to use is vital for converting its visitors into your customers.

web marketing & seo
Before starting the design of your website there are a number of vital areas that need to be carefully considered.

What do you want to do with your website?
This may seem a silly question but establishing your expectations is very important to us. We need to be sure that we can realistically deliver what you are expecting. Also, we may be able to suggest things that you hadn't considered that could make your website far more successful.

What is your target market?
Clearly establishing your target market is key in deciding the visual style of your website. It is also the starting point for search engine optimisation and keyword research (see the next paragraph for more information).

How will people find your website?
This is the most important question of all. Driving traffic towards your website needs a carefully planned strategy. One method of doing this is SEO (search engine optimisation), which is discussed in more detail below. Others include conventional advertising such as press, radio, TV and your own business literature etc. One of the most powerful methods in use today is PPC (pay per click) advertising which is also explained below.

What is SEO?
SEO is an acronym for Search Engine Optimisation. This is the process of refining the textual content of your website so that search engines like Google will clearly understand what you sell or do. Getting this right is very important if you wish to be found on search engines, which are the means by which most visitors will find your website. There are also other factors to do with the technical design and layout of your website, which we also take into account.

What is Pay Per Click?
Pay Per Click is an extremely powerful form of web marketing offered by most search engines. When someone clicks on a search engine entry that leads them to your website this is called a click-through. With pay per click you can pay to have links to your website showing in prominent positions on search engine pages. These are called Sponsored Links. Each time someone clicks through to your website you pay a small fee. The amount of this fee is dependent on several factors, including how near the top of the the page you want your ad to be and how much competition there is for your products or services on the search engine concerned. PPC works by attaching key words and phrases to your advert. If for example you sell red shoes you could attach the search phrase 'red shoes' to your advert. When anyone searches for 'red shoes' your advert would show. You could attach multiple key words or phrases to an ad, such as 'shoes', 'leather shoes', 'women's shoes' etc. etc. When someone searches against any of these phrases your ad would show.

To construct a PPC marketing campaign we will use special software to establish how many searches are made for any words or phrases that are relevant to your products or services. We will also look for any related and lateral keywords. These are keywords that will attract people who are looking for something else but who would fit into your target market. Once we have established the strongest search terms the campaign can be built. It is often the case that the best keywords are not necessarily the most popular ones. The other important thing we consider is the number of competing vendors.

The real beauty of PPC is that it is instant. Once your website is online PPC can bring you traffic in minutes! The other good things are that you only pay for results and you can set a daily spending limit and so keep full control over your budget.

web design packages
Below are just some examples of what we offer and we can of course tailor things to meet your exact needs. Our prices range from £99 + VAT for a single page micro site to several thousand pounds for a complex bespoke business solution.